Used by itself, Clubman was pretty lame...couldn't work up a decent lather. Maybe it's not supposed to. It was suggested I use it as a pre-shave, so I wet my face, laid down a good base with it, then lathered up my Ever-Ready badger with some Williams. Lather stayed moist and slick, and didn't dry out in the least. Gave the Williams a better smell, too. Used my '41 Ranger with a Bolzano blade for a DFS. Cut down the irritation I usually get scraping across my throat. I always shower afterwards, and top of with Nivea after shave balm.