The first thing I do when I read a passionate negative review of a mass market product is assume that the writer had
no idea what they were doing. Then I click their profile, and 95% of the time it's a newbie (lacking requisite skill) or a vet basing the review off of one usage. Neither type of review is actually useful. When I did the soap review group, we wouldn't even consider forming an opinion until after three shaves. This policy prevented us from writing a metric ton of ignorant and meaningless reviews. And you are most correct, many assume that $$$$ is better than $ by default, and it's simply not true.
What am I doing wrong? I buy Arko in cases of 12, and it face lathers perfectly, every time.

Half of Turkey uses it every morning, it can't be awful.
Arko is not formulated for bowl lathering so much, but I have never had a bad result any way I've tried it. It's one of only 4 soaps that I will ever purchase again, and since you didn't ask, those four are Arko, La Toja Stock, TSD and R66.
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