well THAT is a horse of a different kettle of fish-all I've read so far shows it to be in the $30 range. I would consider it though(from somewhere under $30), as it's a class commercial idea to show that clean-shaven man on the front.
They have the larger 400 ml bottle for under 13 Euro. Shipping is not the worst for those in the US but I know zilch of any customs that might apply. I don't know where our OP is located but it might be worth checking Gifts & Care out.