Well, for a balm, as a pure balm to fix up razorburn (or windburn or sunburn), Nivea Sensitive from your drugstore is about as good as it gets and cheap too.
For splashes, CHSeifert, who is a member on a couple other boards, mainly The Shave Nook, IIRC, has assembled a small but select collection of what he swears are absolutely superior aftershaves and colognes. At last count, he had roughly 300...

For that matter, he had a matching collection of truly excellent shaving soaps and creams that was just about as big...

In other words, it's a huge field.
In some ways, it's more useful to describe a particular kind of scent you like and then ask for opinions. As an example, if you like a Bay Rum, then I would say that Pinaud's Clubman Virgin Islands Bay Rum is a classic, and Krampert's, Captain's Choice, and Ogalalla Bay Rum all have differing but good versions too.
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