As you certainly know, since you've been doing this much longer than me - the classic, (mostly) mass-produced soaps are just "different" than the artisan offerings. It's not a "good or bad" sort of thing - just different. I suppose one could say, the classic soaps are more utilitarian. No frills - just "get the job done, and do it well" soaps.
Artisans set themselves apart adding in a wide range of scents and extra ingredients for skincare/slickness. Ease of lathering? Oh yeah - most have that, too. If a person can't lather Stirling, there isn't anything they
can lather. It practically lathers itself. Whatever the artisans do to make this possible, it's a smart move. Make the product as easy as possible to use, in scents that people love, and add in some slickness...recipe for success.
That's not to say the classics are inferior in any way, shape, or form. Aside from the vast array of scent choices, these humble soaps perform. There's a reason soaps like MWF have been around so long. And, for as much Williams bashing that goes on, people obviously buy it, otherwise it wouldn't be made anymore.
Ah, yes....and then there's Tabac! Love it, or hate it - can you deny the performance? I think not!

Click to expand...