Gillette to release NEW DE razor for the holidays

Discussion in 'Safety Razors' started by jaro, Oct 16, 2019.

  1. preidy

    preidy Just call me Dino

    Meh... However if they were bringing back the VCR that would get my attention.
     
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  2. BlueShaver

    BlueShaver Premature Latheration Sufferer

    It wouldn't really be a "Gillette" razor.

    It's a razor made by EJ/AS and licenced by P&G.

    I imagine KCG would be spinning in his grave at the very idea should it come to pass.
     
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  3. jmudrick

    jmudrick Type A Man

    Has that been established? Obviously the head is an EJ type but these are widely manufactured by others. EJ and Muhle have no patent protection, no purely economic reason to source them there.



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  4. BlueShaver

    BlueShaver Premature Latheration Sufferer

    EJ are now PG's "trusted partner"
    This thing is just a flag flying exercise to promote both.

    It will shave like an EJ and thus be serviceable but it won't have much in the way of heritage to it to my mind.
     
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  5. gorgo2

    gorgo2 geezerhood

    GILLETTE: A tradition of heritage. Until we openly despise a good chunk of our core market.

    Pass.
     
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  6. jmudrick

    jmudrick Type A Man

    Ah ok I see that now. Thanks.

    [​IMG]

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  7. BlueShaver

    BlueShaver Premature Latheration Sufferer

  8. Rev579

    Rev579 Well-Known Member

    With the release of the classic stylings of the Retro Thunderbird, Camaro, Challenger, and others, the general public was ecstatic. The hardcore gearheads, not so much. The latter saw errors, shortcuts and other elements that turned them away. Me? I missed my ‘Cuda, and could not wait to climb in a Challenger and drive one. If I still had my ‘Cuda, I doubt I would have been as excited. In the end, I never bought one, and don’t think I ever will because it doesn’t fit my needs or wants.
    This razor will excite folks, but many of those who have a Nickel Common Bar handle and a vintage Gillette head that they use, or even an EJ head assembly, might smile, but never buy one.
    In the end, we have the Plymouth Prowler to thank. It was stuck as a concept car for year until it was actually produced. It led to the release of some cool retro vehicles:
    Beetle
    Mini
    PT Cruiser
    Mustang
    FJ
    Let’s see what comes next and say thanks while we watch and wait.
     
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  9. jmudrick

    jmudrick Type A Man

    PT Cruiser ?? Really?. Ouch. I hope Gillette can do better.

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  10. Rev579

    Rev579 Well-Known Member

    Come on, that's the one you locked in on? Regardless of whether or not we liked it, it was a good seller.
    The automakers continue to offer retro-styled vehicles. Jeep. Fiat Spider. The Bronco. While I wouldn't buy the Mitsuoka Rock Star, if I was in the market for a Miata, the Rock Star is what I would likely want. It's a nice combination of nostalgia and modern technology, while also serving as an eye-catching ride. On the other hand, if I had a Stingray, I'd likely chuckle.
     
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  11. jaro

    jaro the dread and the fear

    Yeah now that you mention the stingray I think my next major major purchase will be a 63 split window for my dad.
     
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  12. jmudrick

    jmudrick Type A Man

    Look , I'm happy Gillette is issuing a decent quality DE. I'm not happy with the design they chose . They had an awful lot of heritage to choose from and for me they chose poorly. I recognize it wasn't designed for me or my ilk. If I have any.

    You mentioned the PT Cruiser buddy.

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  13. HUF

    HUF Active Member

    I am not thrilled at all. The case is nice, though.
     
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  14. Redfisher

    Redfisher Doesn't celebrate National Donut Day

    I was going to do the same thing but ya beat me to it lol.
     
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  15. Redfisher

    Redfisher Doesn't celebrate National Donut Day

    Gillette is reaching for anything to help the bottom line. Between guys with beards and the competition for the cart market they need a bump.
     
  16. brit

    brit in a box

    thank you..
     
  17. Rev579

    Rev579 Well-Known Member

    This was a relatively safe venture. If it meets goals and they can recognize that were only using the lowest common denominator, there might be enough reason to be a bit more creative.
    I would have expected a Heritage Collection to be a series of razors.

    Origins
    100 Double Ring

    Old Type Collection
    102 Single Ring
    Pocket Edition
    Bulldog
    Big Fellow
    102a Thick Cap Single Ring

    New Improved

    106 Bostonian
    126 Big Fellow

    The NEW Gillette
    NEW DeLuxe Combination Set
    Short Comb
    Long Comb
    Big Boy

    The Goodwill Collection
    160
    162
    164
    Angel

    TTO Collection
    Aristocrat modeled after the 1934-36 types
    Super Speed
    Aristocrat
    Diplomat
    President

    It's doable, but is there really enough interest?
     
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  18. Jayaruh

    Jayaruh The Cackalacky House Pet

    Supporting Vendor
    Gillette Safety Razor Co, Auto-Strop Division.
    [​IMG]
     
    Last edited: Oct 18, 2019
  19. Jim99

    Jim99 Gold Water Shaver

    Gillette didn’t even post this razor on its Amazon store. That does seem a bit odd.
     
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  20. MrEE

    MrEE Half Naked Shave Stalker

    I am not aware of a zamak or even a chrome razor in Gillette's history. Of course I still ordered one. Maybe my grandkids will have a rare collectable.

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