By my standards it's above-average.
When I see a product marked Coconut Oil, I immediately think Trumper's.
Manufactured in Turkey, BIC SC is indisputably superior to Trumper's Coconut Oil SC, the worst purchase I've made in wetshaving: GFT's product shaves wsell (as do a plethora of others), but it has no real scent and is laughably overpriced.
The BIC cream has a light, non-offensive fragrance, is a pale green in hue and lathers like dynamite. The lather is high-quality and the price dirt-cheap.
Where it loses points - and this is really where my personal biases come into play - is it's not highly perfumed.
I think it's intended to be a sensitive solution - no bigtime fragrance, no menthol blast and, for whatever it's worth, it has Vitamin-E in it

Click to expand...