IMO
Companies are trying to eliminate the very ingredients that made their products great, just to appease a few that scream the loudest, against.
While the people who use the product switch brands, never to return.
It's the coke soda company syndrome in shaving soap.
I do find that you need much more of that product to create a good lather.
That's why I don't use it very often, to expensive.
I think that shaving is a lost form of hygiene.
I admit that most men don't shave because they aren't schooled in the art.
The supplies that are available to the general public are at best, substandard.
Even what used to be "the good stuff" is going down hill due to its reformulated products.
I look at pictures of soup lines of the 1930 depression.
Although there are some men who have a few days growth, generally they are clean shaved.
If you wanted a job, a beard was not a plus.
Back then a bar of soap and a straight razor was inexpensive and did the job well.
The razor was also passed down from generation to generation.
Even Gillette and GEM razors were handed from father to son.
The blades were readily available at the local hardware store or five and dime.
Nowadays most managers know from experience that shaving with what's available in the local store, can be an expensive and painful endeavor.
So the beard is ignored if it's "well kept".
Hence, Williams shaving soap that wasn't to bad, I have an old, old puck, reformulated to where using a soap for bathing was better.
Eventually, just was to awful to use, went away.....
So I'm not surprised that the giant makers of shaving soap and cream really don't care.
The top officials of the company probably don't use what they produce and sell anyway.

tp
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