I don't bloom my soap. I seem to find it unnecessary and wasteful. Even though a tub of soap seems to last forever anyways. It only takes a few swirls on the puck to make enough lather for 3 passes.
Soaking your soap in hot water for several minutes prior to shaving, much like blooming yeast prior to baking with it
I bloomed my soap when I first started wet shaving, but didn't feel like it made that big of a difference. The brush is brings enough water to the puck
some soaps do benefit from a good soaking. Ryan's soak of the MWF to let it 'bloom' makes all the difference in that particular puck. Supposedly Williams does as well—but I have not put it to the test…yet. I have a vintage puck of the stuff I may let 'bloom.'
It may be all in my head, but if I use a natural hair brush, I soak the brush but not the soap. If I use a synthetic brush I soak the soap but not the brush. This seems to help with the ease of loading, but again I may just be fooling myself.
I do not soak it. but I do run hot(tap temp) over it, dump of the excess and leave it extremely wet. I soak my brush in warm( hot tap). the duration of these procedures is the length of time it takes to wash my face. I almost always sprinkle a few more drops of water onto the lather remnants between my second and third pass. it poofs up what's in the brush a little and makes my third pass a little wetter(slicker). that's how I do it.
I have always soaked my Williams for 5 to 10 min then I pour off the water and load up the brush with the softened puck and then I face lather. It has always given me more lather than I could use for 3 passes.