@DrStrange I am sorry. Over in the Williams Users Poll https://theshaveden.com/forums/threads/williams-user-poll.65453/ I scoffed at you for taking six minutes to create a usable lather from Williams. The apology is because I made the statement and I have never taken the time myself to see how long I spend creating my lather from any of my soaps. Sooooo... this morning, damp badger brush, dry puck of Tabac, and a stopwatch all at the ready, I timed myself to see how long it took me to get a usable lather. Just shy of a minute. I will admit to overloading a brush because it's my shave and I'll enjoy it my way. I make three passes, because I can (not bragging), and I enjoy it. I make enough lather for 4+ passes because 1) I like to have the lather 3-4 inches thick on my face (not really, but I do like it laid on heavy. I don't want to see any skin peeking out from under the lather). B) I take the leftover lather and spread over my face as if for a 4th pass. I know many of the soaps have vitamins and moisturizing ingredients, so I let that sit on my face as I clean up, then rinse it off. As I've said about Williams, I refuse to fight with a soap to get a good lather. Soaps in my rotation include the Tabac, VDH Luxury, VDH Deluxe, 3 scents of Sterling Soaps, Kiss My Face cream (unscented - I like to add scented oils I've purchased from Brambleberry) and Proraso cream. I lather all the same, all with the same ease and results. I define fighting with a soap any time I have to do anything above and beyond what I did with the Tabac mentioned above in order to get what a lather I am happy with. Above and beyond: Spending more than two minutes to load a brush Adding water to soak a puck ("bloom" is a ridiculous term for soaking a puck, my opinion) Adding glycerin to add slickness Adding cream to add thickness (I will add the KMF unscented on the rare occasions I've left too much water in the brush, resulting in a thin, watery lather) Bottom line - what I consider fighting with a soap and what others may consider normal SOP, may be very different. It's your shave. Enjoy it your way.