A new product from Aqua Velva? Or a re-introduction of an old product? Either way, I am overall pleased with this aftershave. It contains the same great Aqua Velva Ice Blue scent, and this one seems to be quite long lasting. **Note - this is NOT the same thing as the Aftershave "Balm", currently available in the US (which does not even smell like Aqua Velva) A few of the big upsides to this product: Soaks in very quickly Great Scent Leaves skin with matte finish Non oily Contains Menthol Contains Aloe Contains Vitamin E *No parabens, a huge plus in my book The new stuff, currently available in Canada: The old, discontinued stuff, no longer available: