Well Burt got good money for it http://www.forbes.com/markets/2007/10/31/clorox-burts-bees-markets-equity-cx_af_1031markets15.html Issy
Maybe Clorox can turn them around. I was starting to dislike them for flooding the market with spurious non-performing products.
Plus, now, if you dip your brush into their stuff, you'll have High Mountain White!! Much cheaper than Plisson!!