Clubman Pinaud. I saw another member use this, a few week ago, or so, and thought to give it a try. I ordered it and didn't think it would be very good, from the looks of it. WOW, was I surprised. I only loaded the Omega Boar brush, a little, but when I face lathered, the lather exploded. The more water added, the thicker, and creamier it got. Much thicker, and creamier than ARKO. It is also very very slick, with a mild hint of the Pinaud Clubman aftershave scent. I will be buying more, when this runs out.