Gillette Old versus New Improved versus New

Discussion in 'Safety Razors' started by GlennConti, Aug 17, 2019.

  1. GlennConti

    GlennConti Well-Known Member

    Please pick a single number 1, 2, 3, ..., or 6. Thank you I must be dense, I don't get what you are saying?
     
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  2. david of central florida

    david of central florida Rhubarb Rubber

    I'm newly confused.....lol
     
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  3. jmudrick

    jmudrick Well-Known Member

    6.

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  4. jmudrick

    jmudrick Well-Known Member

    Understandable. I'm going for a shave.

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  5. GlennConti

    GlennConti Well-Known Member

    Thank you so much sir!!! I will change the label to 6) if there are no further objections from anyone else. I will give some more time for commentary but as you say I don't want to rehash long debates that have already taken place elsewhere. Haha - shesh How many angels can dance on the head of a pin?
     
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  6. jmudrick

    jmudrick Well-Known Member

    Hey it's up to you. Kids on the internet are used to NEW but I prefer historical accuracy. In my view the New is easily distinguished from the New Improved by the addition of the word "Improved" but lots apparently disagree. Anyway your work is appreciated.

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  7. MntnMan62

    MntnMan62 Well-Known Member

    For the most part I've seen it referred to as #4. The NEW.
     
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  8. jmudrick

    jmudrick Well-Known Member

    Yup. There is popularity and there is historically accurate. Just to be clear.

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    Last edited: Aug 18, 2019
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  9. MntnMan62

    MntnMan62 Well-Known Member

    Then Mr. Razor must be wrong.
     
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  10. jmudrick

    jmudrick Well-Known Member

    It's not a moral judgement, call it what you want. Mr Razor did what Krumholz did before him as a matter of clarity and convenience (unnecessary IMHO but fine). But historically accurate no, when Gillette referred to it in text it was always the New Gillette Razor. Mr. Razor, Waits, Krumholz, Appleby etc, God bless them all, put their pants on one leg at a time like the rest of us. Trust but verify.

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    [​IMG]
     
    Last edited: Aug 18, 2019
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  11. GlennConti

    GlennConti Well-Known Member

    30-03-08-P090-P091-Gillette.jpg

    30-03-08-P092-P093-Gillette.jpg
     
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  12. GlennConti

    GlennConti Well-Known Member

    I am seeing, "The New Gillette" if it is at the beginning of a sentence and "the New Gillette" in the middle of a sentence is what I'm seeing. The blades on the package are simply "NEW Gillette BLADE".

    I don't believe Gillette Safety Razor Co. had one consistent way of doing it, so any way is right.
     
    Last edited: Aug 18, 2019
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  13. jmudrick

    jmudrick Well-Known Member

    All Gillette advertising text referred to the New Gillette Razor. See again above. Obviously "The" is capitalized at the beginning of a sentence. Again your reference to the blade marking is visual style, not what the blade is referred to by Gillette in text.

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  14. GlennConti

    GlennConti Well-Known Member

    Notice it says "A New Gillette Blade -- A New Gillette Razor". It seems "The" or "the" is optional. Also I gave you a choice of 3) The New or 6) the New and you chose 6).
     
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  15. jmudrick

    jmudrick Well-Known Member

    Yep the New. "A New" is a play on words. I'm done Glenn. Do what you want.

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  16. GlennConti

    GlennConti Well-Known Member

    I think a capitalized "N" is correct and consistent. "the" or "The" seems to be preferred antecedent word, depending of placement in a sentence. However at times "THE NEW" is also used as a label when it is on a product. I'm not going to get my panties in a bunch over this.

    THE-NEW.jpg
     
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  17. jmudrick

    jmudrick Well-Known Member

    So...we should capitalize MADE THE WORLD OVER by that logic . I'm sorry but no. I've said the words visual style multiple times now , it seems not be getting through . Oh well. This horse be dead. I guess I'll revisit it on another forum down the road.

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  18. GlennConti

    GlennConti Well-Known Member

    So here's where I stand... In the original advertisement "The New" or "the New" was used. I believe some form of "the" should definitely precede the word. And the "N" should definitely be capitalized. Because "NEW" only appears on products like the case lining and the blade package and my label is NOT a product then the word new should not be in all capitals. Further I don't want to confuse people and make them think "The" is any more or less proper than "the". So, bottom line I am going to stick with the label as suggested by jmudrick as "the New" --- choice number 6. Case closed!

    UPDATE: I am going to split the baby!
     
    Last edited: Aug 18, 2019
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  19. brit

    brit Well-Known Member

    well done sir..
     
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  20. mr-razor

    mr-razor Well-Known Member

    sure, you are welcome :)
     
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