Just got this in the email. They finally have a new cream. Nancy Boy Blossomwood Shave Cream joins the family of Nancy Boy Signature Shave Cream and Nancy Boy Replenishing Shave Cream. http://www.nancyboy.com/Blossomwood-Shave-Cream-3p157.htm Also of note is that all of their shaving creams are now paraben-free.
I always assumed their products lathered up like a regular shave cream, but it doesn't sound like it. I've never tried anything of theirs but the scent does sound nice.