Some interesting websites (found links at shoplondons.com). http://www.senseofsmell.org/ synopsis; The Sense of Smell Institute helps people understand where our odor preferences come from, what influences them, and how they can be changed. Does your mood determine the fragrance you wear? Do you select a fragrance to enhance your mood? These and other questions are answered by their research and educational efforts. http://www.fragrance.org/ synopsis; The Fragrance Foundation is the non-profit, educational arm of the international fragrance industry, and devotes its energies to creating an atmosphere of understanding and appreciation of the benefits and pleasures of fragrance in all its many forms.