I've had the same problem a couple of times now and I'm not sure what is causing it. I've built up a good., thick lather only to have it break down and disappear on me. It just kind of turns into little Tony bubbles that 'Pope's away to nothingness. I've had this happen with a couple different products now and can't figure out what causes it as I feel like I'm doing things the same way when it doesn't happen as when it does. Am I making the lather too wet causing to get thin and break down? Pumping too much? What could be the deal here?