Frustrated because you can't match the guy in the "How to lather XYZ Brand" who says he's whipping up a lather in 6.3 seconds, and he's doing that consistently with any and all soap he uses? Then he has the audacity to say that if you can't do it in under 7 seconds, then you better find another job. Okay, some things to consider: Your soap may not be the same brand - all soaps are different, some like more water, some less Your brush may be a different size - that means your you're picking up different amounts of soap with each swirl of the brush, and you're holding on to a different amount of water in the brush Your brush may be a different material - badger, boar, horse, synthetic, they all create lather differently. Some really dig into the soap, some hold more/less water He says give your brush 3 shakes to remove excess water - how hard he shakes and how hard you shake may be different His definition of a damp brush may be different than your definition of a damp brush Your water may be harder or softer - yes, it makes a HUGE difference He says, "use light pressure on the soap" - how light is light? He says, "just a few swirls" - how many is a few? Bottom line - if you're having difficulty lathering XYZ brand, or any other soap, watch the videos, but try different things. If it's a soap that has been mentioned here at the Den as a good soap, then others are getting good results, there's no reason you shouldn't, as well*. Stick with it! You'll get there!! *except for Williams. With Williams, all bets are off!