Every time I'd come by this stuff it's always been used bottles in resale shops. Something in them always smelled like it went really off so I couldn't imagine anyone buying the stuff. Was killing time in Target today, sampled a new bottle and was pleasantly surprised. It has an agreeable (though faint) soapy/woodsy scent. It was over $5 a bottle there (everything's overpriced at Tar-zhay) so the wife picked up a bottle at WM. Applied it after this evening's Schick E2 shave. It has an initial rush of alcohol but that blows off quick into the aforementioned scent. But it also has a very nice moisturizing feel to it; does not tighten the skin like a/s usually does but leaves it comfortable. Could use some menthol but that can be added.