"The customer is always right"...remember that adage? I do. I am sure most of us here do as well. Those days seem to be over.... I commented on a thread (not here) about my dismay at the latest trend of merchants who use Shopify. Note: I did NOT start the thread, nor was I the first to make this "complaint" Twice, recently, I have waited with baited-breath for a "Brush Drop". Sat at my computer...kept an eye on the clock; refreshed the screen every few seconds; some of you know the drill. Zero hour arrives; I successfully add the brush to my cart and in the 30 seconds it takes me to enter my payment information, the brush is sold out from under me. Now, I find this an abhorrent business practice. I mentioned how I was not going to subject myself to this "free-for-all" ever again and that's when this particular merchant responded. It should be noted that I have purchased 4...count them, 4 brushes directly from him to the tune of almost $1000. (If that doesn't make me a great customer, I don't know what does) Merchant now cops an attitude. "What am I supposed to do about that?" "This subject is beating (he used the word "flogging" a dead horse" I suggested he complain to Shopify, saying that his customers are unhappy. It MUST be noted that at NO time did I blame him for this situation, indeed I clearly stated that in my first post. If I were that merchant, this would have been my response. "I am very sorry that you were unable to purchase the brush you had added to your cart. You have been an excellent customer in the past, I want you to remain a good customer. I will again reach out to Shopify to express your concerns, and I will also look into alternative methods to alleviate this frustrating situation". I made the suggestion of a 60 second hold on the product once it's added to a cart. This is a ridiculously short amount of time. Many, many merchants, especially in the theater world, use a timed "hold" on seats, before they are released back into the open sales. These merchants would not lose ONE PENNY, NOR ONE SINGLE SALE. Needless to say, I am now a "former" customer of this merchant. Never again. Primo's rant is over.