Another awesome aftershave which was a gift from Madame Crackstar! Scent: 10/10--This stuff screams masculinity. Very commanding scent. Love it. Longevity of scent: 8/10--Pretty good staying power. Soothing: 8/10--No stinging despite it being alcohol-based. Pretty soothing feeling. Cooling: 7/10--It has some menthol, but it's not a face-freezer. Price: 10/10--The wife bought it for me, but I know it's very reasonably-priced. Would I buy again: 10/10--Absolutely. I love it!