Since when Nivea started producing razors?

This happens to be an interesting news for me. I was shocked to see that even Nivea is jumping in against Gillette and WS/Schick in battle of women's razor. If Nivea does get a successful figure, will they move into men's razor too? Only time can tell.

I see more and more brands pulling their trigger on leading brands. Here is the link to the News.

:bang:

 

Interesting. I had no idea

 

are they just rebranded?
or did they actually make them?

 

No idea, Sir.

 

Hmm. news to me too. Any pictures?

 

Oh, yes. Following are some pics that I googled.

 

An interesting article. Thanks for sharing.

 

Hmmm... looks like a German product. And the blade mount looks interesting.

 

Nivea's in the razor business now?

 

Hydro 5's little sister.

 

Judging by the razor head, it looks like it would be really awkward / hit-or-miss to line it up for something like sideburns. But, I guess that's not a worry with a women's razor.

 

This is a re-branded Kai Xfit. This is nothing new, P&G partnered with Kai for the Old Spice razor before they purchased Gillette. Unilever partnered with Kai for the Lynx razor (UK version of Axe), recently Unilever partnered with Energizer for the Axe razor at Walmart. Brut, I assume Idelle Laboratories and not Unilever has re-branded disposables. Kai has partnered with KoS to distribute the Xfit as the Azor SD in North America.

 

I think there are actually more women's razors available then men's and even more variation even noxema makes a women's razor. Kinda funny

 

The Axe razor no longer exists, and King of Shaves hasn't set the world on fire. I doubt Gillette are worried

 

Probably because of the marketing strategy that women will fuss more about their legs than a man will about his face. Clearly, "they" haven't met any of us. lol.

 

The Noxzema razor is produced by Kai, originally under license from P&G then Alberto Culver/Unilever.

 

So true lol

 

The Nivea product could be the iFit rather than the Xfit:

 

Does that come with an iShave app to report to my iPhone (via bluetooth, of course) how my shave went?

 

You jest, but there is an iShave app. I just googled it