I was going through back issues of the Saturday Evening Post 1931 to 1934. I cataloged and saved many razor and razor blade ads from this time range. Segal introduced their razor with a quarter page ad on 1931-07-11 P84 announcing their breakthrough TTO design. Gillette just had 3 piece razor designs at this point and Segal was a true innovator. They price the razor at $1.00 and that included 10 blades. Spare blades could be had for 5 for $0.25. They did not advertise for more than a year until on 1932-10-01 page 77 and they would raise the price of their blades to 5 for $0.38 or 10 for $0.75. In 1932 and 1933 they would advertise another 10 times (the Saturday Evening Post was a weekly magazine). On 1933-09-23 Page 78 they dropped the price of their razor to $0.50 and include 5 not 10 blades while still offering replacement blades at 5 for $0.38 or 10 for $0.75. By Christmas time they had introduced a new higher priced gold plated version for $5.00 and it included 50 blades. However things started to turn drastic in 1934. On 1934-01-20, they marked down the blades to 5 for $0.31 or 10 for $0.59 all while they were still discounting the razor from $1.00 to $0.50. Apparently nothing much was working because ads were getting smaller and smaller and further and further deeper into the publication (this saved them on ad costs). On 1934-03-10 page 118 they droped their blade price yet again to 5 for $0.25 or 10 for $0.49. But nothing much could save them. Yes they created the TTO but they could just not get any traction. While they would advertise small ads once mothly for 6 times in 1934, it would not matter because Gillette had developed their own TTO design which they introduced in 1934-12-08 page 101. Time had run out for Segal. During Segal's run at The Saturday Evening Post from 1931 to 1934, they never had enough money to spend to get out their message. In fact only Auto Strop was really Gillette big competitor during that time. The following chart shows ad spending by Gillette, Auto Strop and Segal during that time. And after K C Gillette's death in 1932 Auto Strop merged with Gillette. Never any competition.