Really happy with this purchase. Price: Hard to be at less than $10 for 4 oz, especially given the quality Quality: Not oily or tacky. Face feels awesome afterwards Razor burn: does a pretty good job Cooling: very much so, especially with the peppermint and a little bit of menthol Scent: Hard to stop smelling this. A little sweet, if you're sensitive to that. Efficacy: Does a great job of moisturizing and soothing. No alcohol burn at all. Really can't imagine a better purchase (not that I've bought THAT many ASB). Coupled with the great service from shavingessentials, i have to recommend this very highly.