1. Really happy with this purchase.
    Price: Hard to be at less than $10 for 4 oz, especially given the quality

    Quality: Not oily or tacky. Face feels awesome afterwards

    Razor burn: does a pretty good job

    Cooling: very much so, especially with the peppermint and a little bit of menthol

    Scent: Hard to stop smelling this. A little sweet, if you're sensitive to that.

    Efficacy: Does a great job of moisturizing and soothing.

    No alcohol burn at all.

    Really can't imagine a better purchase (not that I've bought THAT many ASB). Coupled with the great service from shavingessentials, i have to recommend this very highly.