Now that I've googled it a bit, it seems like hair tonic is as good a guess as any. Good sleuthing, Eric.
* Invigorating Splash for Head and Face * Apply briskly for that all over tingly feeling U betcha! I keep a bottle just to sniff when I wanna feel like I'm at the barber shop!
I really cannot stand it as a facial splash. Not enough alcohol and waaaay too much menthol. Haven't tried it in my hair yet - I'm sure it'll do well there, and I like it on my body when it's hot... So far as an AS is concerned, though, no...
Yep- hair tonic. Some barbers got adventurous and started using it as an aftershave, and the rest is history.