This is an excellent cream, which is made in Bulgaria, and quite popular in Russia and Ukraine. Ease of lathering: 10/10--A dab on both cheeks, a wet brush, and a lather explosion takes place! Longevity of lather: 10/10--Perfect stability. A multi-pass shave is no problem. General skincare: 9/10--Very comfortable and moisturizing. The menthol effect, however is very subdued. Scent: 8/10--Nice. Slightly eucalyptus, but not overpowering. Price: 10/10--I received it as a gift, but it's very cheap. Would I buy again: 8/10--Yes, perhaps. It's a good cream which performs very honestly. As I said, Bulgaria produces some of the best creams you can find, at such low prices. No wonder Russia, Ukraine, and other countries are buying them. I just wish they were available here in North America.