I am not an aficionado of bay rum. This is because I bought a big bottle of Penaud Clubman Virgin Island Bay Rum and really like it. So that is what I use as my bay rum aftershave. When placing an order with Stirling Soap Co., I saw their bay rum soap and decided that combined with the Clubman VI Bay Rum would make for a well.... very rummy morning. So today I opened the soap. I would say that all of their soaps probably have the same formula with different scents, menthol, etc. The soap makes a lather that is as good or better than any that I've tried so far including the costly soap that I have from A0S. It goes on thick, it is slick and makes easy work of getting a good foam. On to the scent... This soap has a nice spicy smell. I can definitely detect cinnamon, slight clove and a sweet smell. To compare to the Clubman VIBR scent, it is less clovey and much more sweet. I wasn't sure I would be a fan of the sweet smell, but after a great shave (from this fine soap formula) and a nice finish with the Clubman VIBR, I give this a thumbs up. I unless something new comes along, when it's bay rum day, this will be the soap of choice.