I think its good marketing. Probably most famous people are given one by Rolex just so they can say ' Hey look, the President wears Rolex , you should too'.
I have several and I have them because I like them .. I personally don't care who has one or how much they are worth.... I wear the watches i like and will buy more of the ones i want as they become available.
Catch up from this week: Seiko Cocktail Time Omega Seamaster GMT Seiko mod, customized to look like a Fifty Five Fathoms
Last of the Vincero pile "Vessel" dive concept watch on an aftermarket Naval Gray NATO. 200m, Citizen quartz movement. My fave feature is the top crown which turns the bidirectional internal bezel. Sent from my moto z4 using Tapatalk