Its hard to be brand loyal these days, with importation being as haywire as it is. And with how many of the soap companies are changing formulas left and right, its hard to be loyal. I like my cella, but the smell is still enough to set me off. So an unscented cella would be perfect for my needs. And id end up with a few kilos in the freezer. I am still devoted to Erasmic in red pack, and if i ever find some on ebay or etsy ill buy it all up. I actually have a special fund for it. But what will make me change products, is quality and reformulation. Company politics are a major sticking point. Its why i dont purchase alot of things. Why provide money to companies that provide money to terrorist groups that want to kill me?