There is something special Cella that other soaps I have used do not have. I don't know if it is the classic almond scent, the creamy, yet kinda sticky, consistency, the packaging in the cool little red bowl. It has a certain character. Dollar-for-dollar I believe is is one of the best deals going. Perhaps I am being a little "twilight zone" but, to me, this is a one-of-a-kind and unique soap. It has been one of my favorites.