So my Target has been restocking Cremo horse hair brushes, and having a few gift cards and a coupon I decided to pick one up. On the shelf they had two, one in a tan/white box, one in a block box. Both said Cremo. When trying to compare the difference, turns out the tan/white is premium Spanish horse hair made in Spain (Vie Long), and the block box is premium horse hair made in China. I opted for the one made in Spain, no comment on the China made one. But if you're thinking of picking one up, pay attention to the fine print and make sure you get what you want.