I don't know if it is just the one store near me or or if it is chainwide (could be they were marked down after being returned). I'm in Fresh Meadows, NY, the Duane Reade near me had the Van der Hagen Luxury Shave set in with clearance items, marked down to $10. This is the set with the badger brush, shave mug soap and stand. Probably not worth a special trip but no harm checking if you happen to be going anyway. I'm hoping the badger brush will hold up better than the boar brush did.