It has reputation for being hard to lather. I find it one of the easiest and cannot understand how one can struggle with it. After my efforts with Cade, i am forming the opinion that some soap are better loaded dry rather than wet. Like Cade, MWF is a soap that just wants to lather so, drowning the puck before use just encourages premature latheration. I suspect Williams could be a victim of this as well (i will soon find out when i get my puck delivered). Anyway, a super soap which is very reminiscent of my vintage soaps, Imperial Leather especially so.