I hear it's frequently used in Turkey. If you have spent any time there. You will recognize it. It pairs well with my Arko stick as they both have a lemon scent.
I'm a bit south of Turkey, but that stuff is everywhere here at a good price. I like it. Right now I'm using Duru Limon through out the day to help cool myself. I'm thinking of switching it out for the Turistik I picked up at the grocer.