Top 3 in no particular order are: Palmolive classic Lea Menthol Omega I have not tried Erasmic but i'd love to. If speick was a tad cheaper i could add this too to the "budget" creams i like. Also i can't talk about discontinued creams like gillette 00's or 80's Oldspice i have/had for obvious reasons.
Still have a couple of tubes of Real Shaving Co. Sensitive cream, sourced from the Rite-Aid chemist's just down the road from me. These were frequently on sale for around US$5. Excellent stuff. The local Rite-Aid used to offer an extensive array of men's creams and gels. Sadly, they're down to about a dozen offerings total nowadays.