Williams Mug Shaving Soap Discontinued

Discussion in 'Shave Soaps' started by Dave in KY, Feb 17, 2022.

  1. brothers

    brothers Active Member

    The unique scent of Mug is very good, but my expectations and perceptions of the lather just weren't positive for me. I tried several times with multiple pucks before I threw it away. Kudos to those who enjoy using it, and for your sake, I'm sorry they took it down.
  2. PLANofMAN

    PLANofMAN Paperboy

    Article Team
    I suspect that Williams probably could have continued on the market, if they had done two things:

    Reformulated their product to an earlier formula. There are about five to choose from, and all were better than the current soap.

    Followed Old Spice and reintoduced themselves to a younger generation. Preferably after a reformulated version was introduced.

    The mainstays of their retail, barbershops and local pharmacy joints were on their way out, replaced by chain stores. The large stores would rather use the shelf space for more lucrative products. The 1.49 puck was doomed. The only surprise is that it hung on this long in the face of much better products. I suspect the demise of a large portion of their 'legacy' clients during the Corona virus pandemic was also a contributing factor.
    Steve56, awk-m4, Frijolero and 2 others like this.
  3. Kilgore Trout

    Kilgore Trout The Smart Bunny

    Combe better get busy reinventing. Grecian Formula and Just for Men is definitely not for the younger set.
  4. DaltonGang

    DaltonGang Ol' Itchy Whiskers

    Hmm, I gave all my William pucks away. I found Deet works a little better, on mosquitoes. :D
  5. Dave in KY

    Dave in KY On second thought, Buttercup

    Using my Vintage Williams ALL week and LOVING it ^^^^^:taunt002:^^^^^
  6. Primotenore

    Primotenore missed opera tunity

    Article Team
  7. Paul Turner

    Paul Turner outside the quote(s) now

  8. Steve56

    Steve56 Well-Known Member

    They need to change ‘Since 1840’ to ‘Until 2021’ …./H
    VerbaVolant and swarden43 like this.
  9. Ijustmissedthe50s

    Ijustmissedthe50s The Warnee

    Lol...on the bay the lowest price modern puck is 14.99.
    Lancre, brit and analog like this.
  10. brit

    brit in a box

    Ijustmissedthe50s likes this.
  11. StewB

    StewB New Member

    I can still buy Williams pucks at my local grocery store for $1.50 (USD). I grated mine using a cheese grater and it works pretty well.
    brit and Ijustmissedthe50s like this.
  12. Paul Turner

    Paul Turner outside the quote(s) now

    How about "KEPT their earlier format".
    brit likes this.
  13. Lancre

    Lancre Well-Known Member

    WOW!! I've got a gold mine in my den!
    Ijustmissedthe50s and brit like this.

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